In our digital era, customer opinions matter more than ever. We call this social proof, and it plays a massive role in online marketing. One key component of social proof is customer reviews on platforms like Google My Business (GMB). High-quality ratings and positive feedback can encourage potential customers to trust your products or services. […]
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In business, negative online reviews can become a valuable tool for receiving feedback and engaging with customers. Rather than take the negative reviews personally, you can use these moments to show your true colors as a business that cares about customer satisfaction. It’s easy to be kind and helpful when things are going well, but
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