The text asks: What keywords do I target? There is a graphic of a computer with a search bar on the screen.

Stop Obsessing Over ‘Keyword Difficulty’: A Better Way to Spot Unwinnable Keywords

We’ve all seen those ‘Keyword Difficulty’ (KD) scores—green is “easy,” red is “hard.” But are we really supposed to let a color-coded number dictate our entire SEO strategy? The more I rely on these metrics, the more I realize they can actually mislead savvy marketers and small business owners alike. That’s why I’m calling it: […]

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